Bangor Daily News Named 2015 Second Street Awards Finalist for Top Performance in Online Promotions

Finalist Best Editorial Quiz

Second Street Announces Bangor Daily News as Finalist for Best Editorial Quiz in Annual Awards Ceremony

St. Louis (February 18, 2016) – Second Street, the leading provider of private-label online promotions platforms for media companies, announced that Bangor Daily News was selected as a FINALIST in the Second Street Awards for Best Editorial Quiz for “Can You Recycle That? An Eco-Friendly Quiz”.

“The Bangor Daily News made a substantial impact in their market with their Eco-Friendly Quiz educating users about what can be recycled as part of a zero-sort recycling program,” said Matt Coen, president and co-founder, of Second Street. “By sharing Bangor Daily News’ remarkable strategy, we hope other media companies will see how they can use promotions to generate significant and sustainable revenue streams, build email databases, drive measurable results for advertisers, and increase audience engagement on their websites and social media platforms.”

The 7th annual Second Street Awards recognized the year’s best promotions campaigns in the categories of contesting, quizzes, ballots, and ecommerce programs. The awards cover 26 topics including the best sports contest, best metro ballot, best promotion for advertiser results, best card, and best hashtag photo sweepstakes. Second Street also recognizes the media companies with the best overall promotions performance covering small, mid-sized, and large market properties.

“Being a Finalist in the Second Street Awards is very exciting for us,” said Brian Cotlar, Director of Advertising Sales , Bangor Daily News. “The goal of our online promotions program is to create promotions to engage our audience and deliver results to our advertisers. This recognition is a testament to the strength of our strategy. We already have a lot of exciting promotions on the horizon for 2016, and we’re determined to make an appearance at the Second Street Awards next year.”

Second Street showcased the finalists and winners during a webinar held on February 17, 2016. Participants were encouraged to live tweet using the hashtag #SecondStreetAwards.

About Second Street

Second Street is the leading provider of private-label online promotions platforms and success services for media companies. Based in St. Louis, Missouri, the company serves more than 3,000 media companies across North America including print, television, radio, magazines, and online-only outlets. For more information, please visit secondstreet.com.

About Bangor Daily News

A family-owned business now in its fourth generation of ownership, the BDN has produced Maine’s newspaper of record, Bangor Daily News, for well over one hundred years. Established in 1889 by the great-grandfather of the current publisher, Richard J. Warren, the company continues to serve its readers and its advertisers with products that are relevant to the times and provide statewide coverage such as BDN Maine, bangordailynews.com, Bangor Metro Magazine and weekly geographically targeted publications. Carolyn J. Mowers, sister of the publisher, serves as chairman of the board.