We’ve heard all the excuses. You don’t have the money to build a website for your business and if you did, you certainly don’t have the time. Your customers are great at word of mouth reviews and you have a Facebook page. Do you really even need a website?
Yes! Yes! A million times yes. Your business, no matter how big or small needs a website and here’s why:
Clients want information
Your repeat customers may know your hours by heart, but what about the first time customer, or the customer that has never visited your business on a Sunday? As shocking as it may be, 24% of online adults do not use social media. Even if your are faithfully posting updates, specials and company information on your Facebook or Twitter pages, you’re not reaching as much as a quarter of your potential customers.
In 2015, 64% of all in-store sales, totaling approximately $2.2 trillion, were influenced by the internet. That’s trillion with a T. Based on that figure alone; your business can’t afford to not have a website. Having a visually appealing, informative website helps prospective clients find you no matter where they are. If they’re on the road, they can find you using a mobile device. If they’re researching where to eat dinner while at their desk at work, they can find you using their desktop. No one uses a phone book these days.
Instant customer service opportunity
Having a website increases your business’s customer service hours to 24 hours a day, 7 days a week. Even if you aren’t monitoring your site every hour of every day, customers can still reach out to you when they have the time, which is often outside of business hours. As an added bonus, a well crafted website is full of helpful information that may be able to answer the customer’s questions before they contact you.
Your competitor has a website
If your local competitors have websites and you don’t, they have an instant leg up. Their businesses have greater visibility and have an extra platform with which to interact with customers.
So, no more excuses! It’s time to get your website up and running.