Archive by Author

No More Excuses. Your Business Needs a Website!

We’ve heard all the excuses. You don’t have the money to build a website for your business and if you did, you certainly don’t have the time. Your customers are great at word of mouth reviews and you have a Facebook page. Do you really even need a website? Yes! Yes! A million times yes. […]

Use Color Psychology to Plan Your Logo

Your logo is often the first glimpse the consumer gets of your business. Without having ever stepped foot in your store or visited your website, people make judgments about your business based solely on your logo. With so much riding on this one image, it’s important that you consider every detail, especially the colors you […]

4 Things you May Not Know about SEO

  You know that SEO is important to getting viewers to visit your website. You know that using keywords in your website copy can help make your site more visible and that in many ways, Google controls your online fate. What you may not know about SEO is that the rules are always changing. What […]

No Reviews? That Could Mean No Business

  Word of mouth has always been the best form of advertising. It still is, but it has taken a different form over the past decade. Accolades of local businesses are still shared over cocktails and at the monthly PTA meeting, but online reviews have taken the spotlight. They are now the ultimate “word of […]

Why a Responsive Design is Important for Any Small Business

Just walk down the street and you’ll see how dramatically smartphones have changed our habits. As mobile devices become an almost constant part of your customer’s life, businesses are having to evaluate how they are connecting with customers and how their website plays a part in customer choices. Recent reports have shown that smartphone and […]

Tell Your Business Story Through Social Media

With all the click-bait and gimmicks people see on their social media feeds, it can be hard to break through the noise and get people’s attention. Of course, there is something even busy professionals and distracted millennials can’t resist: a good story. Every business has a story to tell, although it isn’t always obvious. Perhaps […]

How to Effectively Use Video in Your Business

If you want to extend your digital reach and increase conversions, marketing videos should become a well-used part of your toolbox. Not convinced? Consider these statistics: 92% of mobile video viewers share video with others 64% of consumers are more likely to buy a product after watching a video about it 70% of marketing professionals report that video […]

Your Business Should Know These 7 Online Marketing Trends

Online marketing works for any business. The question is never will it work for you, but how well you will work it. The tools are what they are, and the results have proven time and time again that the methodologies of social marketing work—but only if you follow them enthusiastically. “Being online” and maintaining social media channels are […]

The Importance of Blogging

Does your website need its own blog? The short answer is yes, it absolutely does. Blogs lend credibility and humanity to your business. The public has come to expect blogs to offer insight, answer questions and have a personality in an otherwise impersonal medium. Blogs are interactive, informative and, most importantly, an incredibly effective marketing […]